Each entrepreneur has an alternate tale regarding why he or she chose to begin a business. Some have known from the very first moment that they needed to work for themselves as well as other people concoct thoughts while working for another person and choose to take the entrepreneurial jump.

Most entrepreneurs will concede to one thing - being an entrepreneur is incredible. There are unlimited purposes behind this, and each entrepreneur will have his or her own particular individual reasons also. Here are 60 reasons, in no specific request, why I think entrepreneurship is astonishing.

1.  You have full control over your predetermination.

You take over and settle on the choices that at last focus the achievement or disappointment of your business. No one will impede your vision.

2. Entrepreneurs are trend-setters.

Think about all the new innovation and thoughts that have sprung up in the course of recent years. Those were all once simply a thought - however stunning entrepreneurs breathed new life into those thoughts.

3. You get to be a piece of a gang.

 The entrepreneurial society is very nearly like a major family - and you won't discover a superior gathering of individuals eager to offer exhortation and help than individual entrepreneurs.

4. You control who speaks to your image.

The group you encompass yourself with assumes a noteworthy part in your prosperity - you can collect a group of similar people that impart your same commute and enthusiasm.

5. No dress code.

 President and Founder of Vivint, Todd Pedersen, was as of late on the TV show Undercover Boss and expressed that he wears an organization marked baseball cap day by day. He is the supervisor - he can wear whatever he needs.

6. You have the chance to change lives.

Have a thought for an item or administration that can possibly have an enormous effect? Pull out all the stops - nothing is halting you!

7. You have full control over your workspace.

 Do you exceed expectations in an innovative domain? Need an office with dry-delete paint so you can draw on the dividers and a full coffee bar to keep you brimming with perk? Get it going!

8. It gives a surge that is difficult to copy.

There is no more noteworthy shot of adrenaline than the one you get in the wake of arriving at an objective and knowing you worked amazingly hard to get to that point.

9. You serve as a good example.

As an entrepreneur, individuals will gaze upward to you. You be able to be a good example for family, companions, representatives and group individuals. Your prosperity serves as inspiration and motivation.

10. You will never be exhausted.

There is continually something to do and you will more than likely dependably have a mile long schedule. Consistently shows new difficulties and new chances to keep you on your toes.

11. Opportunity to travel.

Current innovation, remote representatives and the Internet permit you the opportunity to travel while as yet maintaining your business. Having the capacity to see the world while making an astonishing organization is a sensible probability.

12. There is no age hindrance.

Entrepreneurs are beginning at extremely youthful ages - some straight out of school, some while still in secondary school and even youngsters as youthful as 9 years of age that need to make sound treats.

13. Your brain will dependably be used.

Each and every choice that includes your business is your obligation, from the starting idea and marking to the development and objective setting.

14. The fulfillment of saying you're an entrepreneur.

It is an incredible feeling to be capable venture back and say, "this is my organization," while gladly holding your head up. Being an entrepreneur takes an amazing measure of work - those few words get a handle on so great happening to your mouth.

15. Go work area free.

 Entrepreneurs have downright opportunity to meander, make, delegate and work. There are no work areas or work areas to be attached to throughout the day.

16. No habitual pettiness.

 As an entrepreneur, there is no blame dealing when something happens. Knowing each choice that I have day by day specifically effects my business is the best sort of inspiration.

17. You never feel underestimated.

On the off chance that you have thoughts to improve the business you can actualize them immediately - you don't need to trust that somebody in a higher position will provide for you the time of day and listen to your recommendations.

18. Making something from nothing.

Each business begins as a thought. You get to make it starting from the earliest stage.

19. Chance to improve a mousetrap.

 Have a thought to improve something or more proficient? Get it going!

20. Invest additional time with gang.

Entrepreneurs with kids can alter their timetables to go to class capacities and exercises.

Performance is all about efficiency -- doing more, quicker and with less.  And with enhancing requirements from today’s at anytime, anywhere office, it is has never been more essential. To get the most of your day, you need to pay attention to these three sections of your life:

1: Time Management

Humans are infamously poor in multi-task management, so managing your efforts and effort is critical to enhancing productivity. The greatest time pull is surprising (and usually unimportant) tasks. We all know that desire to read the e-mail that just came in or to look at the newest notice to pop up -- an tendency psycho therapist Daniel Levitan, writer of The Organized Thoughts, calls the unique prejudice. This accidental task-switching consumes up a longer period than you might think. School of Florida details researcher Gloria Indicate found that it takes an average of 26 moments to restore from simple disruptions. To avoid this, plan out your day and compartmentalize surprising interruptions:

1.1: Me Time Concept

Go through e-mail and public networking up-dates that have accumulated over night and triage the backlog. Affect out quick reactions and recommendations, so other people can begin working on tasks. Schedule the bigger tasks. And remove the stuff that is informative or not essential.

1.2: Utilisation of Substitute Time

It’s insane not to use travel a chance to winnow out time-intensive tasks. During my morning hour’s travel, I do a roundup of my exterior professionals -- getting an upgrade on open tasks and figuring out if they need assistance. By time I reach the office, I have a precise picture of my projects’ position.

1.3 Save Time from Meeting Durations

You will get the same perform done, because so lots of your energy and effort is lost working with business call installation and ineffective chit chat. If you cut one five-person meeting per day from one hour down to 45 moments, you will restore 25 time a month of perform time. That’s approximately 300 time a year -- almost two months of work!

1.4: Avoid Back to Back Meetings

Running from back-to-back conferences is not effective, because you get exhausted and get off track. Prevent off quantity of time in your schedule and take smashes. Making these smashes a routine improves of a routine, creating a frequent schedule to keep the mind organized. If you can afford it, take a 10- to 20-minute power nap after lunchtime, too.

2: Environment Management

Your office location as well as to your exclusive area. Workplace may not be the final frontier, but it is an essential factor for enhancing perform productivity. Here are a few space-related tips:

2.1: Casual Offsite Working

When you need to write a papers or research a subject, the lack of office disruptions will improve focus. Some companies are discovering that allowing workers perform from house has other advantages such as reduced travel time, smaller lunchtime periods and less sick and tired days. See how you can apply recorded techniques from China travel site Ctrip, the AIIM and Wordpress platforms to your own office.

2.2: Information Collection Negotiations

There are too many programs to get around -- e-mail, microblogging resources like Yammer, talk resources like Lync, public networking resources like Tweets and LinkedIn and functional systems like SAP, Oracle and Sales force. Make notices from each application appear in one place.

2.2: Switch Off Irrelevant Mobile Updates during Work Time

Don’t let programs disrupt your focus with frustrating pop-up information. Closed them off. Now. And limit verifying your e-mail to set periods during the day. You won’t repent it.

3: Focus Management

Put yourself in a position where you can concentrate on doing the right process for the moment:

3.1: Avoid Indirect Communication Styles i.e. Emails

Pick up the phone or walk down the area and talk straight to co-workers. For geographically distant folks, use talk. You can give precise route and clear up uncertainty quickly. How long lost perpetuating limitless e-mail discussions is mindboggling -- and the useless errors produced.

3.2: Minimise the Problem Complexity

This will slow up the feeling of excess and the delay associated with taking on big tasks. One practical way to do this is to look at Nimble techniques for handling your perform tasks. Created in the software development world, Agile’s big participation to process management is splitting big tasks down into short strolling. Having a solution in hand throughout the process decreases the anxiety of working with big tasks.

3.3: Develop Checklists

Particularly when you are over-worked or are working under deadlines, records keep you on track.

Most individuals affiliate a poor innovator with being docile, deferential, fearful or meek. While that may have some benefit, poor control can also be bombastic, pig headed, domineering, dictatorial and imperious. Even if you are effective at including to the main point here, offering in new customers or developing new items and solutions, if individuals are not looking for you out or struggling to be on your group, you are a poor innovator.

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11.       Burnout Impact

Being motivated and committed are essential characteristics for effective control. However, if you are extremely working your individuals or rolling through employees, than you are not successfully using your sources. You may take pleasure in your efficiency by doing more with less, but today’s achievements may challenge long-term business health.

Crisis control can become a way of life that decreases spirits and pushes away or decreases the potency of devoted individuals. With any company, there are times when you have to get rid of the late night oil but it should also be with here we are at your group to renew and refuel.

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22.       Avoid Challenging Task

A choice needs to be made and you are dance around the scenario. This can control from the need to be 100 % certain or not having assurance in your capabilities. So you keep delivering individuals off to discover more information to be able to get as near to 100 % as possible. Routinely you delay until the last possible time so if the choice changes out to be off indicate you can say “we” ran out of your energy and effort or “we” did not have all the information. Meanwhile, you keep up the procedure and have individuals rotating their tires looking for assurance (that more often than not does not exist) while other perform is not getting done.

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33.      Inadequate Direction

You are in a hurry to get a venture or task ongoing but you have not believed through what you want. You collect your group together for a quick kick-off conference and start considering out noisy. Your winding unfocused strategy outcomes in divergent tangents that are opposite and keep individuals puzzled. At the end of the conference, you still have not clearly conveyed tangible objectives and objectives and many dirty places are remaining start to presentation. Eventually, you’re making it up to the group to figure out and take the “I’ll know it when I see it approach”. As the group outcomes in the conference they silently sound, “Here we go again”. Understanding the task will be a disorderly blunder.

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44.      Team Minimization

Dressing down someone on your group in a conference or community establishing is a speed up to a bad popularity as an innovator. You may think that what someone did or said was ridiculous. Making a point of it in a conference only shows that you are volatile and a reduce rule. Weak control will constantly demean others as a way of developing themselves look or experience better. If someone is worthy of beneficial critique, do it in personal. Making a scene in a conference in which you make everyone unpleasant does not put you in power place. Quite the opposite, excellent individuals will not accept such activities and you will be remaining with a weak group that will provide average outcomes because they are scared of you.

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55.      Non-Execution of Commitments

You regularly jump into an essential customer conference, and to claim your place, you take when with huge actions and guarantees that you will individually see certain activities through. This makes you look excellent for when but once you have obtained your wonder with the consumer there is no adhere to through on your promise(s). You shift on to the next big thing and the relax of the group is remaining to select up the slack and figure out how to cope with what the consumer believes is a done cope. Eventually, this is will reduce your reliability and individuals will perspective you as all discuss and no activity.

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66.      Don’t Rely on One Person

This may seem like a wise choice since you will have more to select from and a higher possibility it will get done to your fulfillment. However, when individuals out, they will experience upset and disappointed because you have drawn several individuals away from their frequent task to perform on your unique venture. This is especially destructive if you do not use someone’s perform. It will indication that you do not believe in either of them enough to do the job. Or it will mean you take a scattershot strategy to handling the company expecting that something will keep. In either case, it will begin to deteriorate your management place.

77.      Improper Feedback

In purchase not to harm someone’s emotions, or to keep them satisfied, you do not offer sincere workable reviews. This can be about their efficiency, chance of being marketed or whether you see them as a long-term gamer on your group or with the company. By cloths the problem you make impractical objectives for the person on your group and misunderstandings when intended guarantees are not kept. Left uncontrolled, individuals will place little support in what you say supposing everything that comes out of the oral cavity area is a half-truth. Providing challenging, yet reasonable, reviews is a characteristic on a powerful innovator. In the lengthy run, individuals will appreciate your candor.

Being a powerful innovator needs equivalent quantities of self-awareness, self-management and humbleness.

The exclusive office is now more the standard than the exemption. Technology such as Skype and GoToMeeting and free conference phone calls allows companies to provide employees with a versatile routine where they don't all have to be under the same ceiling. For the worker, the exclusive perform lifestyle makes room for a better work-life balance. For the company, it increases the share of certified employees since location is no longer a barrier or a cost aspect when choosing for a position. If that individual is the right individual for the job, then operating slightly could be the perfect fit.

Elisette Carlson -- creator of SMACK! Press, a marketing and PR company targeted on impressive and genuine manufacturers in sports, health and fitness -- has a group of six distant employees. She considers that there are useful benefits and drawbacks to having a exclusive group, "including more efficiency." "There are less conferences and more a chance to produce what’s essential," she says. "We don’t get slowed down with office disruptions, water-cooler talk or conferences and instead are targeted on our every week objectives and projects at hand. Again, if you can handle your own time, we all find ourselves to be more effective."

But that same efficiency can lead to less connection between associates, Elisette confesses. "The lack of ability of being able to have group breakfasts, meals or even beverages is skipped," she says. "We make up for it with Skype or FaceTime and do our best, but this does not and will not ever substitute real-time." For a worker operating slightly, the exclusive perform lifestyle offers the ability to perform versatile hours, avoid office state policies and handle his or her professional and family lifestyle. But the compromise, a deficiency of experience time with mature control and other associates, can be difficult to get around.

"Corporate configurations have an advantage that is often neglected. Employees have to be able to achieve out to one another for concerns, clarifications and skill-building guidelines," says web developer Nay Ayache, who works slightly on my group. "An exclusive office does not provide many possibilities to ask for help or learn from co-workers. An exclusive group must always remember that operating in different configurations indicates having different tempos and that the lack of ability to see each other’s stresses does not eliminate their lifestyle." While dealing with a exclusive group has its benefits, it can be difficult for some companies. Here are a few guidelines for operating an effective distant operation:

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)        Work Plan Management

Prepare an everyday or every week published strategy describing what is predicted of each individual on the group. This way, everyone can keep a record of their projects. Since employees will continue to perform from different places, use a venture store system to keep everyone in touch. There are several venture store systems available. I use Basecamp to connect with my group. As projects are modified, each individual on the group, as well as customers, are informed.

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 )        Set Regular Interaction with Team

Virtual office marketing communications depend mainly on e-mails and telephone phone calls, and the deficiency of experience time with managers and co-workers also indicates that there is a deficiency of everyday reviews about efficiency. When a worker cannot see his or her administrator in individual, they skip the information offered by non-verbal hints, such as gestures and face expression. A solution is to collect the group once a month for an exclusive conference using Search engines Hangouts, Skype or other interactive video software and discuss ways to develop skills jointly.

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 )        Communication Planning with Employees

Set a moment at the beginning of the day to connect with your group by cellphone to evaluation and response any concerns. Emails are excellent, but a lot can get missing in interpretation. A active administrator may response to an email with “that’s OK,” and the exclusive worker might read the response and understand the interaction in the wrong way. A trip allows everyone to listen to what is being said and obvious up any uncertain issues.

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           Team’s Expectations Knowledge

Since there is no chance of operating into the manager in the office, it is essential for you to check in regularly with your group to see how they are doing and if they are on monitor with regards to accomplishing their objectives. Similar to operating in a conventional office, a exclusive office should provide an worker to be able to develop. Be obvious and know what you have to provide them continuing to move forward.

Email marketing and advertising is gigantic and likely will be for a long time to come. Indeed, in Sales force Marketing Cloud's as of late discharged 2015 State of Marketing Report, 73 percent of 5,000 advertisers concurred that email advertising is center to their organizations and 60 percent went so far as to say that it was a "discriminating empowering agent" of their items and administrations, a 18 percent expansion more than 2014.

Here are five fast and simple ways that you can utilize social media to construct a substantial, as well as an exceedingly focused on and captivated email list.

1. Incorporate your Email Administration with your Facebook Page.

 Most significant email administration suppliers will have an application that permits you to gather emails right from inside your Facebook page. These applications will give you a chance to have a completely practical email select in structure, and your fans will never even need to leave Facebook.

Your fans will basically need to click on the tab underneath your spread photograph to get to the structure. As forever, it’s a smart thought to offer something of quality here instead of simply approaching your fans to sign up for your rundown.

2. Hold a Challenge.

 Hold a challenge that makes giving over a substantial email address an entrance prerequisite. Attempt to pick a prize that just your intended interest group would think about, else you could end with a ton of endorsers who truly couldn't care less about your business. A deliberately planned challenge can yield astonishing results.

To build enthusiasm for my yearly social media live occasion, Social Boom, I ran a Facebook challenge where the champ would get an "All Access Pass" to the occasion. Inside 48 hours I had more than 800 sections, every one eager to provide for me their email address in return for their entrance.

The best part is that these are not simply "any" email endorsers. They are occupied with social media or they would have not participated in a challenge to win a free ticket to a social media occasion.

There are a considerable measure of extraordinary, ease applications out there that make it fast and simple to assemble your own Facebook challenge.

3. Utilization Twitter to Reach More Supporters or Followers and Building your List. 

With it getting increasingly hard to achieve fans on Facebook without utilizing paid publicizing, numerous (counting me!) are discovering awesome achievement appropriating free offers utilizing Twitter. Case in point, my free digital book, 23 Quick & Easy Ways to Get More Twitter Retweets, has been downloaded more than 10,000 times, bringing about a large number of new email list supporters, as an aftereffect of a proceeding with arrangement of tweets.

Considerably additionally energizing, I don't need to really be on location to post the tweets. There are huge amounts of tweet schedulers out there. I utilize Hoot suite for my ordinary tweet booking yet, for evergreen substance, for example, a free offer, I utilize Social Oomph and manufacture something many refer to as a line supply. The product gives me a chance to set the times, recurrence and battle length of time and additionally reuses the tweets for later utilize. It is about as near to a computerized email-building machine as you can get!

4. Use Visual-based Substance or contents to build transformations.

 Tweets with representation get way more engagement as "retweets" and "top choices" on Twitter than those that don't. Individuals concentrate in on and would rather captivate with pictures than words. That implies more noteworthy scope and virility for you and more individuals clicking on and taking your free offers, bulletin select ins, and so on., and joining your email list.

This does not simply take a shot at Twitter. It likewise takes a shot at Facebook, Pinterest, Instagram and most other social media locales.

5. Advance your Offers.

Did you realize that 42 percent of Facebook fans like a fan page principally for the rebates and coupons they hope to get there? Facebook offers are an extraordinary route for getting your fans to "claim" a rebate or coupon. As I examined above, you can likewise utilize offers to dole out your free information item.

While you can likewise advance these by means of your announcements, utilizing paid Facebook offers provides for you an included profit: the individuals who "claim" your offer get an email with points of interest of the offer. This gets your name and business before them - on Facebook - as well as in their inbox too.

While you don't get access to their email address as of right now, you will need to verify you gather emails on the information exchange page individuals are sent to when they guarantee your offer.

On a late offer, I burned through $200 in Facebook promoting and 488 individuals guaranteed the offer. Be that as it may, I got significantly more movement than that on the grounds that a number of those individuals imparted the offer to their fans and companions. What really matters is I included 1,000 focused on rundown supporters in simply a couple of days.

Ideally you can utilize one or a greater amount of these five snappy and simple approaches to utilize social media to help you construct your email list.

INTRODUCTION

Marketing mix is an essential part of marketing a business. In nutshell, it includes product, place, price and promotion. It is all about putting/targeting right product at right place for targeted customer at affordable price. In this modern age where business practices are in a persistent loop of change, 4 P’s of marketing still have importance. With the emergence of Outlets are becoming popular way of selling all over the world. According to shoppingcenterbusiness.com there is an increase in the sale of outlet industry even in the times of economic recession showing its resilience in the wake of troubled economic periods. 

Mulhern (1997) stated that modern retailing strategies are not being developing by considering the traditional merchandising approach of marketing mix but marketers are focus and emphases on customer relationship, friendly environment and cooperation with brand holders. He also pointed out some important points about modern luxury retail system including store location store position, store image, physical environment and retail services. With the emergence of mega mall and retail village concepts businessmen are now focusing mainly on the infrastructure and services supplementary to the retail outlets. The success of this industry can be owned due the movement of real estate developers in this sector. This trend has given an immense strength in the outlet industry.

Figure 1: Concept of Luxury Retail Outlet Marketing Mix

Cheshire Oaks is a luxury retail outlet based in UK. It is dedicated to guaranteeing that all customers visiting should experience best shopping experience with a high level quality of the infrastructure to the wide variety of worldwide fashion trends and a way of life, which various brands present at reachable cost and supplementary luxury services. The main objective is to provide a better encounter each time with clients visiting Cheshire Oaks outlets. With McArthurGlen Group, it collaborates to strengthen ties with branding partners, which is an important factor in the development of its outlets. The provision of an enabling environment with an artistic touch is an outlet development technique being applied by Cheshire Oaks. It is the replication of visual merchandising concept with high class luxury services provided to customers to feel them on holidays. Developing an infrastructure like that is a real challenge for outlet owners because it affects the customer perception and ultimately customer buying behaviour. Cheshire Oaks with the collaboration of McArthurGlen planned luxury retail outlets cum village for better customer experience.

 As we know that place has an important role in success of marketing mix strategy. Cheshire Oaks developed its retail outlet strategy by considering the store location, position and infrastructure along with assurance of luxury services. The outlet development strategies of Cheshire Oaks, a leading designer outlet based in the UK, revolve around innovative methods to attract customers into its fold. The major outlet development strategies being applied by Cheshire Oaks creating commercial innovative development through new opportunities, global marketing through building relationships, environment friendly outlook, and branding, new concept of tourism, arts and architecture and supplementary lavish services for better shopping experiences.

COMMERCIAL DEVELOPMENT OF OUTLETS

Retail outlet designing and development includes planning, design and development. In planning phase typically store location, layout and atmosphere has been planned and Cheshire Oaks planned its retail outlet villages accordingly. In designing phase floors, retail shops, hotels and others luxury service points are being designed to attract customers. This also includes interior designing phase in which shopping points, hotels and pathways are being designed and developed. Cheshire Oaks has called world’s best architectures, interior designers and artists to work for. This gives the competitive advantage to Cheshire Oaks and an opportunity to customers. These paintings and creative work acts as a customer attraction tool for Cheshire Oaks. For example John Kelly a famous artist and sculpture sponsored his artistic work to Cheshire Oaks.

Figure 2: John Kelly Art Work for Cheshire Oaks

Cheshire Oaks’ main thrust on commercial development of outlets is done through leasing, experiences, advertisement, sponsorships and revenue sharing by creating new opportunities. Cheshire Oaks focuses on developing innovative ways to increase their customer experience through their commercialization plans which are predicated on discernable analysis. The main areas in commercial planning of Cheshire Oaks are their stress on innovation and long term sustainability. Its working on relations with its partners is based on the mixing of retail at their various outlets as Mulhern (1997) suggested. The main five categories of commercial development are brand experience, sponsorship, specialty leasing and revenue sharing. A brief look on these five categories is as follows:

The concept of specialty leasing is innovative in the sense that it is available for those who are out to accept for challenges and want to grow with new concepts of retailing in consonance with customers’ need. Cheshire Oaks is exemplary in displaying special events with adopted experiences related to the brands being shown at their outlets. These new experiences have their peculiarities to attract customers to their outlets in regular fashion.

Advertising is a backbone of any business venture according to Aaker (1991). Cheshire Oaks is remarkable in the sense that around 75 million of people visit their outlets every year. Their visit to scenic outlets by itself is a source of advertisement for Cheshire Oaks as a visit to the outlet by customers by itself is a unique experience for them, which is then translated into a form of advertisement. The village of McarthurGlen Group is a refreshing site for visitors—an innovative way of advertisement in its own right.  

Sponsorships are essential for advertisement. Without sponsorship any brand or business does not enter into the public sphere. Keeping in mind this aspect of business development strategy, Cheshire Oaks sponsors various kinds of events throughout the year for attracting a huge audience and transforming that audience into customers. Special schemes like gift cards for customers are also part of their sponsorship programmes. According to the official website of McArthurGlen Group the number of audience for its sponsored events is around 300,000 per annum. Revenue sharing at Cheshire Oaks outlets is quite diverse as it provides a wide array of new opportunities in the form of vending machines to service centers according to the official website mcarthurglengroup.com.

DESIGNING OF OUTLETS

Cheshire Oaks outlet places special emphasis on the designing and style of its infrastructure. They only not develop shopping malls but also edify environment friendly retail centers to upgrade the experience of shopping for its customers. Internationally renowned architects and artisans are hired for this purpose to make the outlook of outlets attractive as a development strategy. The figure below shows the nature of architectural designs in designing of their outlets

Figure 3: Cheshire Oaks Designer Outlet—Outside View

The figure shows that outlets developed by Cheshire Oaks have a specialty in their architectural designs which distinguishes them from other traditional shopping outlets.

ENVIRONMENT FRIENDLY OUTLETS

Environment imparts a long lasting impact on the minds of people especially when they come from any sort of commercial activity. A conducive environment is important as this area is usually neglected by business circle all over the world. As Cheshire is deeply committed to ensure the long term viability of its business, therefore it is paying special attention to the environmental aspect of its business. According to McArthurglengroup.com, Cheshire Oaks is especially concerned with the recycling process. It is eco-friendly as it derives its energy from renewable resources. Solar panels are used for this purpose to reduce energy costs, which can, then, be translated into affordable prices.

Figure 4: Cheshire Oaks Outlet Roof

The above figure shows the roof of Cheshire oaks outlet having solar panels spread all over it. These panels generate energy as well as protect roofs from getting hot.

Another important development strategy being adopted by Cheshire Oaks is its focus on tourism and the creation of centers exclusively reserved for local communities. Tourism is also being boosted by providing social spaces to various communities in the areas where Cheshire oaks facilities are developed. Cheshire Oaks outlet development strategy aims to provide best living and tourism experience. Cheshire Oaks planed its hotels and inns according to the living patterns, perception and approach of targeted customers.

Figure 5: Holiday Inn Hotel of Cheshire Oaks for Tourists

OUTLET DEVELOPMENT THROUGH LEISURELY ACTIVITIES

Cheshire Oaks gives a unique experience of business with a sense of leisure. The environment of Cheshire Oaks’ outlets, as discussed before, are so cherishing that they entice customers to stay at outlets and have a breathtaking experience. Families and friends usually throng the outlets for its eye catching outlook having landscaped surroundings in its suburbs, which is also created by Cheshire Oaks. The entertaining festivals, fashion contests and music concerts are the hallmarks of its development plan which is used to extend its business with a sense of leisure for customers and visitors alike. Transport facilities for customers and ample parking space also create a long lasting impact on visitors. It gives them a general good feeling about Cheshire oaks which is an impetus for the development of its outlets.

Figure 6: Music Concert at Cheshire Oaks Outlet

The above figure shows leisure activities being held at Cheshire Oaks outlets to attract people. The designing of outlets is made in such a fashion to use spacious place for assemblage of people.

Cheshire Oaks is an impetus for the development of its outlets. Cheshire Oaks Vue cinemas are another source of leisure for visitors. Cheshire Oaks always provides best cinema experience with latest cinema technology with extra luxury services like ice-cream parlor, gaming zones and bowling alley.

Figure 7: Cheshire Oaks VUE Cinema

GLOBAL MARKETING

The concept of global marketing has attained immense importance in the wake of globalisation. The globalisation has created new opportunities and threats for companies due to the rise in intense competition over capturing of the markets according to Porters (1985). Cheshire Oaks also puts special emphasis on the concept of global marketing to make its reach globally attainable. It tends to achieve its goal in this realm of its outlet development through building relationships with various partners across the world

Cheshire Oaks extends its sale and public relation portfolios in areas like Russia, China, Europe and Brazil. These extended portfolios are quite helpful for the Cheshire Oaks to develop new outlets. With the help of this outlet development strategy, portfolios are also promoted to the level of tourism. During collaboration with their partners, the group ensures its partners that it will take into account all the needs and imperatives of global marketing strategy in order to cajole tourists (customers) to their designer outlets. The partnership of the Group is also extended to travel companies to make the company’s profile visible to tourists.

BRANDS, PARTNERSHIPS AND OUTLET DEVELOPMENT

Brands are important in the sense that they create an intangible relationship between customers’ sense of identity with that particular brand. Cheshire Oaks pays special attention on the availability of all world renowned brands to be available at its outlets. According to the official website mcarthurglengroup.com there are around 860 globally renowned brands available at its outlets. The availability of globally renowned brands also attracts customers to its outlets. This wide range of availability of brands at Cheshire Oaks outlets is also helpful in transforming the Cheshire Oaks itself into a brand name. Besides this, the sponsorship of various events is also assisting for Cheshire Oaks to make it a brand.

According to the official website of Cheshire Oaks, it works in close collaboration with brand partners to ensure the success of their brands. Cheshire Oaks also shares the details about emerging market trends to its branding partners for making their products in line with public demands. In this way the partnership is helpful for both—Cheshire Oaks as well as branding partners.

Figure 8: Cheshire Oaks Strong Relationship with Stakeholders

CONCLUSION

The outlet development strategy of Cheshire Oaks is innovative in the sense that its emphasis is multi-dimensional for customers with an affordable price range including 70% savings on various products, cherishing environment, building of partnerships and diversification of brands. These outlet development strategies are, in fact, reinvestment by Cheshire Oaks for long term sustainability and profiteering.

REFERENCES

Aaker, D (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, FP, NY.

Collins & Porras (1994), Built to Last Successful Habits of Visionary Companies, Harper and Collins

Doyle, P. (1994), Marketing Management and Strategy, Prentice-Hall, New Jeresy,159-65.

http://www.mcarthurglengroup.com/what-we-do/brands/ accessed on 15.3.2013

http://www.mcarthurglengroup.com/what-we-do/environment/ accessed on 15.3.2013

http://www.mcarthurglengroup.com/what-we-do/global-marketing/ accessed on 15.3.2013

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